Kevin O’Keefe of LexBlog posted an entry recently titled Bookmark a blog? Are you nuts? In his post, Kevin addresses an issue that I encounter on a regular basis: people who read blogs via their bookmarks. Kevin says:

Bookmarking blogs would only be done by someone with a lot of time on their hands. You know, here’s a lot of bookmarks on my browser and I spend all day going back to blogs I like to see if they posted anything new. ‘Nope, nothing new today, I’ll check back tomorrow and now on to the next blog in my bookmarks.’

You subscribe to blogs. You do not bookmark them. When a new post is made to a blog you like, the new post will automatically be streamed to your newsreader where you collect RSS feeds from other blogs, news sites, and keywords & key phrases you follow from Google Blog Search.

The busiest people in this country read blogs. It’s not the people with time to kill that browse around to blogs. They read blogs because they can get targeted information fed to them.

It’s a search, browse, and subscribe Internet society today folks. We’ve moved on from the search and browse world.

I could not agree more. I will admit that it took me a few months to switch from reading blogs via bookmarks to reading blogs via an RSS reader. Once I made the switch, however, I realized how stupid I had been trying to keep up with my blogs via bookmarks.

RSS technology exists to make our lives easier and more efficient. Use the technology to your benefit.

If you are wondering what I am talking about when I talk about RSS, check out this post I did a few months ago that explains RSS in plain English.

When you don’t currently use and RSS reader, go to Google Reader, sign up for an account, and start subscribing to your blogs.